WhatsApp Business API is different from the mobile app: it is an operating layer that lets teams and automations handle conversations with approved templates and a clear event history.
Before implementation
Decide the number, Meta account ownership, which conversations the business will initiate and when a customer reaches a person. These decisions prevent delays after flows are built.
Real integration
The value is not the reply alone. It appears when the lead reaches your CRM, the order is created, the team is alerted and performance is visible in one place.