Set the research boundary
Web Search provides access to web information, but a retrieved claim can still be wrong or outdated. Define the question, region and period first. Comparing businesses serving different markets can mislead even when individual numbers are accurate.
Build an evidence table
Record service scope, published price when available, page date and URL. Use ‘not published’ instead of guessing. Distinguish promotions from standard prices and explain differences in setup, support and included integrations.
Use the findings responsibly
Verify decision-critical claims against primary evidence where possible and preserve the collection date. Use the brief to identify sales questions and opportunities, with review before publishing a branded comparison or acting on a lead.