Case Study

Automating B2B sales for an Egyptian manufacturer

How Botopia turned WhatsApp inquiries into structured commercial quotations.

An Egyptian cable-tray manufacturer came to us with a familiar bottleneck: quotation requests arrived over WhatsApp at all hours, in free text, and each one needed an engineer to read the message, look up prices, build an Excel offer and send it back. Quotes took hours on a good day — and competitors who answered faster often won the order.

The solution

Botopia built an automated quotation pipeline. Incoming WhatsApp messages are parsed into structured product requests, validated against the company's live catalogue and pricing rules, and converted into a formatted multi-sheet Excel commercial offer — generated by an API on the company's own infrastructure and returned through the same WhatsApp thread.

The result

Quotation turnaround dropped from hours to minutes, with engineers reviewing instead of retyping. Pricing accuracy improved because every offer is computed from one source of truth instead of copied between spreadsheets. And because every inquiry is now logged automatically, the sales team finally has a real pipeline to follow up on.

The pattern generalizes: anywhere a skilled employee spends their day converting messages into documents, an AI agent can do the conversion and let the human do the judgment.

Educational content prepared with AI assistance. Proposed examples illustrate an approach and do not guarantee results. Our editorial approach

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